Who they are

The PAM Group is a leading UK-based provider of occupational health, wellbeing, and rehabilitation services, headquartered in the North of England. They have over 20 years of experience and consistent growth, supporting more than one million employees across 1,000+ clients nationwide. Their annual turnover is approximately £40 million.

The situation

PAM Group aimed to implement AI technologies to enhance service quality and reduce operational costs as part of a broader modernisation and efficiency programme.

• Initial investment (Year 1): £750,000
   
• Ongoing investment (Years 2/3): £200,000 annually
   
• Projected annualised savings: £1.2M-£1.5M
   
• Target build duration: 3 months

While the company had a capable in-house development team, it lacked the bandwidth and the specialist AI expertise needed to deliver the transformation at speed.

Chroma's approach

Following consultation with the CTO, Chroma identified three strategic AI innovation opportunities. Since the internal team was focused on the existing product roadmap, external support was necessary. The steps taken were:

1. Subject Matter Expert Engagement - Chroma introduced a senior technology advisor with 25+ years in digital transformation, including 3 years of hands-on AI delivery. This expert led a scoping exercise and defined the initial project roadmap.
    
2. Specialist AI Delivery Partnership - Chroma engaged a trusted AI consultancy experienced in LLMs, machine learning, and MLOps. Their fixed-price, outcome-focused model ensured reliable delivery within budget and timescales.
    
3. Client-Side Strategic Support - A fractional Project Manager/Strategic AI Advisor was placed client-side to align internal stakeholders and oversee progress.
    
4. Talent Acquisition for Long-Term Capability - Chroma recruited two permanent AI Engineers for the client, ensuring internal continuity post-consultancy.

The outcome

• 3 AI-driven platforms delivered within 3 months
   
• External AI consultancy contracted for fixed-price delivery
   
• Fractional PM/Advisor embedded client-side
   
• 2 permanent AI engineers hired to support ongoing maintenance and optimisation